We're starting to see a shift in how people are using their smartphones on their wireless carriers in the United States these days. Granted, there was an initial shift back when the smartphone was first introduced as carriers started to see their customers using more cellular data than ever before. But now that U.S. carriers are offering these "unlimited" data plans (which generally include about 20GB of LTE data) in order to stay competitive, we're seeing a change in the way consumers use apps and data.
Although 20GB is technically not unlimited data, it is far more data than most people in the country are actively using. In order to analyze how mobile customers are using their smartphones and their mobile data these days, a consulting, management, and engineering services firm called P3 recently partnered with Strategy Analytics and FierceWireless in order to study consumer habits.
Their data shows that application sessions on Verizon phones went up during Q1 while others saw a small decline in this area. All four major networks in the United States saw an increase in application usage on WiFi while most saw a decrease in the amount of data being used over WiFi for the quarter. Sprint, AT&T, Verizon and T-Mobile customers were all using most of their data (both WiFi and cellular) on websites like YouTube and Facebook with Chrome and Netflix coming in 3rd and 4th place.
Their data shows that younger customers are still using more data on all four major carriers when compared to the older generation. Interestingly, the 26-35 age group on AT&T's network used 4 times as much cellular data as the 46+ age group. Hence in most cases, it's not always the youngest customers among us who are using the most cellular data. Instead, the 25 and under age group is using more WiFi than the rest and T-Mobile's 25 and under customers used 3 times as much WiFi data than the 46+ group.
Source: FierceWireless
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